Expert Testimonials

"Swim Lessons University is a sound, easy-to-follow, learn to swim curriculum with progressions that are fun and effective. I recommend it without reservation "Richard QuickHead Womens Swimming Coach USA Olympic Swimming Team
Auburn University

"Congrats on your new award! You are doing so much for the swimming community: your appreciation and knowledge of the sport, your business sense and your understanding of children and how they learn is revolutionizing the swim lesson industry.

Your efforts have not only given me the confidence to start BARRacuda Swim Works, they have also reminded me of the critical importance of our profession. Your passion is apparent and catching - it is important to teach children and their parents how to enjoy the water, safely, and to help them develop a skill they can enjoy their entire life.

As an Olympic swimmer, I've lived "Swimming," the noun, for so long, I forgot how important the verb is to those who do not know how to do it. Swimming in the water with these little guys has reminded me not to diminish the gift I have to give I've been surprised at the gifts I have received from doing it. You are an innovator and I, personally and professionally, am better for it. Thank you, Jim!"

Beth BarrBeth Barr BullardBARRacuda Swim Works
1988 Olympic Silver Medalist

"Swim Lessons University will help you experience the joy of teaching your child to swim better."Steve GravesFounder - National Swim School Association
Executive Director of World Aquatic Babies & Children’s Network

"Jim Reiser has produced some of the most interesting and innovative techniques I have ever witnessed for teaching preschoolers. His methods will cause children to look forward to their swimming lessons rather than fear them. Because his methods stress fun as well as skill mastery, they will signal a lifelong love affair with the water for your young swimmers."Ernest M. MaglischoLegendary Collegiate Coach
Author of Swimming Fastest

“We (Rapid City Aquatics, Rapid City South Dakota) have adapted the Swim Lesson University program. The ease of training staff is great. The videos show the instructors how to interact with children, not just show the progressions of the strokes. Jim is wonderful and has been great to work with on the switch at our facility--making our transition much easier. Thank you!!“Barbara LimboAquatic Specialist
Rapid City Aquatics, South Dakota

"After three summers of coordinating a solid and safe camp pool curriculum, I decided to implement the Swim Lesson University program this past year. Not only did it satisfy our requirements for American Camp Association accreditation, but training our staff was effective and relatively simple. Executive Director Jim Reiser was generous with his advice, made himself available, and was helpful in implementing the program. Not to mention the videos are great. The campers and staff really enjoyed the new program and the level of instruction and learning was better than ever. The summer was safe, fun, and the most rewarding one yet for me as pool coordinator.

I wasn't sure just how positive of an impact the SLU program had until we got our camper surveys back and discovered our pool program scored our highest results in camper satisfaction ever! I highly recommend this program to anyone teaching swimming and I found it especially beneficial as the backbone to our camp swim program. Thanks Jim!"
Tim Boyer, Pool Coordinator Golden Slipper Camp

“The Swim Lessons University CD's are extremely well done and professionally thought out. Jim Reiser is a master coach, master teacher who has contributed incalculable measure to improving water safety and comfort for many people to date. I am confident his series will help thousands more, as well.”John TrembleyHead Men's Swimming Coach University of Tennessee
President, United Swimming Clinics
Coach of Butterfly World Record Holder

"Jim Reiser has produced a wonderful collection of educational tools that parents and teachers alike may draw useful techniques and ideas for fun, effective and developmentally appropriate learning experiences in the water. Jim is a strong voice for the Safer 3 Drowning Prevention message and he is to be praised for his effort to bring the message not only to his swim school students but to school children and families in his region and now through this video to the whole country."Johnny JohnsonPresident, Swim for Life Foundation
President, National Drowning Prevention Alliance
Past President, U.S. Swim School Association
President, Blue Buoy Swim School Inc.

"It's refreshing to see teachers out there who truly care not only about the quality of their teaching, but more importantly prioritizing the happiness and well being of their students throughout the learning process. Your use of songs/games and positive reinforcement is most refreshing, as opposed to exploiting parents with guilt bearing fear tactics and imposing forceful backfloat or submersion methods on the children. Thanks for stepping up to the plate."Rob McKayAuthor of "Learning to Swim" and Diaper Dolphins
2004 Virginia Hunt Newman Award Winner

"Coach Reiser has produced a superb learn-to-swim video. Young children will be introduced to swimming in a way that will make the sport both safe and fun."Phillip WhittenEditor in Chief - Swimming World Magazine

"I have just gone through the "Parent and Me" class for the first time and I will tell you that I am set to enroll again for the next session. This experience has been invaluable both in terms of putting my son, Trent, at ease in the water as well as providing Trent and me a new way to bond as father and son while we learn together. I have watched Trent's improvement with a great deal of pride. There is no way that I would have had the skill or the courage to attempt some of the progressions that we now go through so effortlessly. I especially appreciate that you do not force the children to go through these progressions, but rather provide them a fun environment that motivates them to want to try the next step. This has made it easy for Trent and his Dad to have fun in learning. We look forward to seeing you in many future swim sessions. Many thanks!"Michael Seaman, PH. DAssociate Dean of the USC College of Education

"This is paramount. Jim Reiser does an outstanding job in presenting the rules and tips to children--and also to their parents." Bill IrwinCoach, Columbia, SC

"I'm honored to have had the opportunity to review your videos and books. I have watched each one of them and I am truly impressed. You have done an great job. You are truly a "swim professor!" (Vi Najjar was actually taught Jim to swim when he was five years old and certified Jim as a lifeguard when he was 16 years old)Vi NajjarWater Safety Instructor Greater, Johnstown YWCA

"As a former collegiate swimmer and a diver with a teaching background, we had high expectations for our daughters swimming teachers. Coach Jim and his staff have exceeded those expectations and then some. Our daughter has gone from being very nervous at the start of her to crying because she doesn't want her lesson to be over! We are so happy that we are able to give her the opportunity to learn to swim in such a warm, fun, child centered environment".Nicole, Keith, & Isabella IwinskiCollege Diver
All-American Swimmer

"Jim Reiser presents a unique and always enjoyable way of teaching. His style and technique of each stroke progression is both innovative and appealing to his students. He stresses fun which is essential to learning."C. Rob OrrCoach of Swimming - Princeton University

"Currently working in the field of Children's Injury Prevention, I have sought out many different educational programs on swim safety throughout the US. The Swim Lessons University program and the Safer Three message is second to none. Jim's approach is innovative, self empowering to children and adults and most importantly it works. For any parent wishing to help their child or themselves learn how to swim in a safe and anxiety free environment, look no further!Bob GildnerCoordinator, SAFE KIDS Midlands Palmetto Health, Children's Hospital, Columbia, SC

"Your Swim Lessons University teacher training system has very much changed the way I teach little ones. The swim school is a new venture as previously most of our business was in stroke improvement for Triathletes so I was a little worried about teaching the kids, hence the purchase of your video. The one thing that stood out for me on the video was that the children should be upset because they don't want the lessons to end, not because their parents make them have swimming lessons. I now have parents saying their children can't wait for the next lesson which is really great to hear and also great for business, so win, win. Thanks again, Jim, and I'm looking forward already to your next one!"Glen WalkerSlipperly Fish Swim Clinics, United Kingdom

"The lessons taught in this DVD are practical and effective teaching tools that can be implemented by parents of babies and toddlers. The DVD includes many tricks-of-the-trade that are used by some of the best swim schools in the nation. I recommend this DVD to parents who want to introduce their own toddlers to swimming in a fun and effective manner."Jan EmlerU.S. Swim School Board of Directors
Emler Swim Schools, Inc. - President

"Your videos are wonderful. I have been teaching swimming for over 35 years, and always seeking new and effective methods! I especially like in your videos that you have chosen students at various skill levels, and emphasize the fact that we learn from the student, and that each has a different learning pattern. Repetition, practice and praise -- works every time, but tailored a bit for each student!"Judy LemkeOwner AquaMANIA Swim Instruction, West Sacramento, California

“All of my children are students at the Swim Lessons Company. Jim provides the most comprehensive program that covers everything from water safety and survival swimming to advanced stroke technique work. Jim and his incredible staff of teachers and makes learning to swim fun for any age."McGee MoodyHead Coach
University of South Carolina Swimming

“I was recently hired as the new aquatic director for the Central Florida YMCA, where I was brought in to revitalize the learn-to-swim program. The timing of receiving Professor Reiser’s new “Parent & Me 101” video could not have been better. It is engaging and dynamic, and it’s making training my teaching staff easier. That’s why they call him “The Swim Professor.” And the former coach shows you exactly how to do it! As an ASCA Level 5 coach and former Division 1A collegiate swimmer myself, I have an extensive background in swimming. But now I have an 18-month old daughter and I am in charge of swim lessons. Teaching babies and toddlers is a whole new ballgame. My daughter Aubrey and our students have already benefited. I am fired up, and I promise that you'll be fired up too after you see this amazing video!”Curt KlausnerCentral Florida YMCA Aquatic Director
ASCA Level 5 Swim Coach
Former Division 1-A Collegiate Swimmer
Proud Parent

"I taught special education for 10 years (mainly deaf and hard of hearing students) and you have created a great checklist!! I will definitely incorporate it into our program (giving you full credit, of course!). I hope to meet you at an USSSA conference some day! I have enjoyed watching all of your videos!" Carrie DeMont, OwnerDeMont Family Swim School
Tucson, Arizona

Coach Reiser's teaching materials have been an invaluable resource for me and my learn-to-swim program. Not only have they given me practical tools for developing child centered progressions, but his DVD's have provided exemplary demonstrations for the training of my new coaches. Thank you, Coach Reiser for being so generous in sharing your successful teaching methodsDeborah Swanson
Head Coach/Program DirectorAll American City Aquatics/Swim America

“Jim Reiser’s water safety messages for children, teachers and parents are right on point. While others overburden children with too much information, Jim focuses on the most vitally important aspects, and as a result, is more effective and efficient. His enthusiasm is infectious. Nobody does it better!”Dr. Tom GriffithsAquatic Safety Research Group, LLC

What did attendees from previous SLU Conferences have to say?

Today I have been blessed. I am here at Jim's Orlando Conference. I have already learned so much. Anyone who follows Jim on his website and through facebook gets to see great clips and I have always appreciated that, but to meet with him in a class you get to see that the love for kids and swim he speaks about is very sincere. Thanks Jim for the inspiration and confidence to be the "BEST" instructors. You have made me a better instructor and for that I will forever be greatful. What an awesome day at the conference! Thank you so much Jim for offering a "wealth" of information.”Michelle SmithInstructor Swim School Owner
Orlando, Florida

Thanks for the great workshop. You are a terrific teacher. You are very thorough and insightful. You clearly have a desire and an ability to connect with everyone, regardless of or perhaps with an extra appreciation for our respective backgrounds. We are all teachers and our time (my time for sure) with you added to our tool box so we can be better, more effective teachers. Thanks Jim. Keep sharing your insights and passion for safety, teaching and aquatics. Allan KopelUSA-Swimming Coach
ASCA Level IV Certified Coach
USMS Level II Certified Coach
Certified Personal Trainer
*Allan has also had articles published by the ASCA, ISOSC and NADAR

"Thank you for the conference! We have enjoyed your DVDs for some time, but it was well worth the trip to hear you in person and be able to ask you questions. I have already begun to implement the things I learned and am seeing an immediate change in my students. "Sterling SmallwoodSwim Instructor & Coach
Louisville, KY

As a participant in the workshop yesterday, I concur that the information beautifully delivered was bountiful. Albeit I have taught swimming since 1967, I shall be delighted to incorporate these novel ideas concerning delivery to my young students!Jane Garvey-ReillyLearn-to-Swim Professional
Coral Gables, FL

"I found Jim's presentations very informative. Not only did he provide me with several great ideas to make my lessons better, he also reinforced ideas and concepts that I already had. He is very knowledgeable and passionate about teaching children how to swim and it shows. I really enjoyed the conference and look forward to attending again in the future. Thanks!"Ryan MaynardSwim Instructor & Coach
Louisville, KY

"As an instructor and instructor-trainer for 25 years I thought I knew it all! It was very refreshing to sit among other professionals and share ideas and techniques. Your topics were right on, your videos were well done and I loved that you put "Father Forgets" in your presentation. It put into perspective the humanness needed in our lesson plans. Anyway, I just wanted to let you know how much I appreciated your conference!"Sue MuellerAquatics Director
Kokomo Family YMCA
Kokomo, Indiana

I honestly learned A LOT at today's conference. Thank you so much for your time and I do hope we may keep in touch. I do plan to share with my swim instructors everything that I learned from today's conference. God bless you and your family and I pray that Swim Lessons University continues to grow and keeps the main goal that all of us instructors have in mind: to teach others how to swim so that they may decrease any chances of danger or harm towards themselves. God bless.Greg HarrisGreg Harris, Jr.
UNO Aquatics Center Head Lifegurad
Vice President of The Desmond Project

"Coach Reiser's conference provided valuable information on a variety of topics from coaching techniques to customer service, with an approachable and upbeat presentation style. At Safety Before Skill Swim School we use his DVDs as part of our coach training and I recommend them to swim schools as well as independent instructors. Sharing information with each other makes each of us a better coach and business manager."Coach Karen Lamoreaux, Swim School OwnerSafety Before Skill Co
Maumelle, Arizona

Once again thanks for holding a great conference. Your materials and resources are excellent for instructors who want to gain more ability with teaching techniques and perspective on teaching the new and budding swimmer. Also have the greatest respect for your attitude of being willing to share info with others and respect for others opinions and views. Keep up the great work!Victoria CampbellMiddle Georgia LIttle Swimmers

"Jim...thanks for consultation on Friday afternoon and for the conference on Saturday. I am really looking forward to adding what we learned to our program."Matt SprangSwim School & Team Owner
Greater Philadelphia Aquatic Club

"Thank you, Jim, for the seminar. I learned some new ways to teach and I also loved that you reinforced how I teach swim lessons to my five year old and under swimmers. I share your passion on helping young children learning to swim and becoming safer swimmers."Aileen DonnellySwim School Director
Highland Lakes, New Jersey

“Our coaches/teachers thought your clinic was wonderful! I think they will start this season with a lot of energy and love for teaching our students!”Jill Burckle, Blairwood Tennis & Swim Club OwnerSwimAmerica Program Director
Louisville, KY